How the engagement works
Your agency carries the dealer relationship. VulcanAX never touches the dealer. No introductions, no joint calls, no logos on your reports. The dealer sees one vendor: your agency. The work your agency ships to that dealer includes VulcanAX output, white-labeled.
The default split:
- Your agency owns. Strategy framing for the dealer, monthly reporting, QBR (quarterly business review) decks, client comms, scope negotiation, billing the dealer.
- VulcanAX owns. Technical audit, schema deployment, content production, cannibalization analysis, AI-search optimization, ongoing GSC (Google Search Console) review on the operator side.
The split can shift by tier and by agency. The principle does not. You stay in front of the client. VulcanAX stays behind the work.
Why agencies bring VulcanAX in
Most automotive-vertical agencies started before AI search was a layer worth building for. The technical stack to do this right requires schema discipline, structured-data depth, cannibalization modeling, and AI citation monitoring across surfaces that did not exist three years ago. Hiring for that in-house is hard, slow, and expensive. Outsourcing it the wrong way puts you in front of a contractor who will pitch the dealer directly the moment you blink.
VulcanAX exists because that gap is real. The standard the operator brings into this vertical came from publishing, finance, and real estate, where the bar sits years ahead of automotive. Bring it under your brand. Keep your dealer relationships intact.
What about continuity and bus factor
Fair question. The direct answers:
- The work is documented. Every audit, schema deployment, and content action is captured in deliverables you keep. If something happens to the operator tomorrow, the documentation lets another competent SEO take over without restarting.
- Access stays with you. All access (GSC, GA4, CMS, schema markup repos) stays in your agency's accounts. Nothing is locked behind the operator.
- Termination is clean. Engagements are month to month after the initial term. Off-ramping a single dealer or the entire book does not break your agency operations.
- One operator works in your favor here. The dealer never deals with VulcanAX. If VulcanAX stops running the work tomorrow, your agency does not have to explain a vendor change to anyone.
The trade-off is honest: one operator means a capped number of agency books at any time. When the roster is full, new books wait.