Advertising

The paid channels a dealership rents demand from, read as an analyst rather than a vendor.

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Advertising

Rented demand at its most literal, and the visit count that proves less than it says.

Published 11 min read
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Advertising

The social budget is 14% of the store. The ad is the inventory feed.

Published 11 min read
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Advertising

Half of TV viewing is streaming. The dealer budget still has one line called TV.

Published 11 min read
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Advertising

The largest line in the ad budget, read as an analyst.

Published 12 min read
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Advertising

Dealers spent a record year while the factories cut. Nine trends, each with its number.

Published 13 min read
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Advertising

The cheapest owned channel, measured by the one number that no longer means anything.

Published 11 min read
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Advertising

Sort the channels by ownership, not by vendor

Published 12 min read
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Advertising

The average store spends $114,318 a year on SEO.

Published 16 min read