Advertising

The paid channels a dealership rents demand from, read as an analyst rather than a vendor.

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Advertising

Rented demand at its most literal, and the visit count that proves less than it says.

Published 11 min read
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Advertising

The social budget is 14% of the store. The ad is the inventory feed.

Published 11 min read
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Advertising

Sort the channels by ownership, not by vendor

Published 12 min read
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Advertising

$9.96 billion, $739 a unit, and a mix that went from 56% digital to 75% in six years.

Published 13 min read
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Advertising

Half of TV viewing is streaming. The dealer budget still has one line called TV.

Published 11 min read
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Advertising

The average store spends $114,318 a year on SEO.

Published 16 min read
An asymmetric editorial illustration of a bright ember meter needle pinned high beside a second, dim gauge that has not moved
Advertising

The largest line in the ad budget, read as an analyst.

Published 12 min read
An asymmetric editorial illustration of several thin ember trend lines rising across a dark field while one broad grey band descends beneath them
Advertising

Dealers spent a record year while the factories cut. Nine trends, each with its number.

Published 13 min read
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Advertising

Two ad platforms, one feed, and a landing page that has to say what the ad said.

Published 13 min read
An asymmetric editorial illustration of a dense field of dim identical envelopes with one lit from within by ember light
Advertising

The cheapest owned channel, measured by the one number that no longer means anything.

Published 11 min read