What is here.
Automotive keyword list
176 car keywords with search volume, sorted into the query classes a dealer site has to own. The segmentation every content decision on this site runs on, published rather than held back.
Open the list →Tools and calculators
An SEO ROI calculator that returns break-even in units from four numbers a store already holds, and an advertising budget benchmark against the NADA Data 2025 averages. No email address, nothing transmitted.
See the tools →Free AI visibility audit
Which AI engines name your store, which pages are indexed at all, and where a competitor gets cited instead. Two fields, no sales call, delivered as a report rather than a pitch.
Request the audit →Which one to open first.
The three do different jobs and are worth taking in a particular order. A store that has not yet decided whether search deserves money should start with the ROI calculator, because the break-even arithmetic on a published rate is usually the shortest route to a decision, and the budget benchmark shows what the store is already spending on the same line without having seen an invoice for it.
A store that has decided and wants to know what the work targets should open the keyword list. It is the segmentation the content strategy runs on, and reading it explains why a dealer site needs a page per query class rather than a homepage that ranks for everything.
A store that wants to know where it stands before either of those should request the audit. It supplies the one input both calculators stall on, the non-branded lead split, and reports whether any engine names the store at all, which is the fact the rest of this site is about.
- Car dealership SEO
- The hub for the work itself: the four query classes, where dealer sites lose traffic, and what it costs. Read it →
- Automotive SEO ROI
- The full return calculation the calculator runs, and the four conditions where the case does not hold. Read it →
- What is automotive SEO
- The category rather than the dealership: six business types and the constraint on each. Read it →
- The blog
- Everything longer than a page, sorted by category. Browse it →
Start with where the store actually stands.
The audit reports non-branded visibility, indexation, and which engines name the store, which is the input everything else on this page assumes. Most stores find the answer to the first question is nobody.