Buyer Behavior

Who is buying, what they can afford, where they start, and how loyal they turn out to be, in current figures.

An asymmetric editorial illustration of four horizontal bands of light at different heights, the lowest one ember-bright and the upper bands fading toward grey
Buyer Behavior

The new-car market got older, not younger. The numbers say why.

Published 12 min read
A line of low circular platforms ringed in ember light receding into darkness across a dark reflective floor, the nearest one largest and the furthest almost lost in shadow
Buyer Behavior

71% start without knowing what they want.

Published 12 min read