Buyer Behavior

Who is buying, what they can afford, where they start, and how loyal they turn out to be, in current figures.

An asymmetric editorial illustration of four horizontal bands of light at different heights, the lowest one ember-bright and the upper bands fading toward grey
Buyer Behavior

The new-car market got older, not younger. The numbers say why.

Published 12 min read
A line of low circular platforms ringed in ember light receding into darkness across a dark reflective floor, the nearest one largest and the furthest almost lost in shadow
Buyer Behavior

71% start without knowing what they want.

Published 12 min read
An asymmetric editorial illustration of thin ember bars of light stepping upward toward the upper right, each higher step brighter than the last, against charcoal
Buyer Behavior

The car did not get less affordable. The loan did.

Published 13 min read
An asymmetric editorial illustration of stacked horizontal bands of ember light, the brightest and widest at the top right, thinning beneath into scattered particles
Buyer Behavior

Boomers buy new with wealth. Millennials buy with credit. Gen X is the swing cohort.

Published 13 min read