Technical SEO

Crawl, render, and schema discipline: the infrastructure decisions that determine whether a dealer site is legible to a search engine.

Five upright rectangular plates outlined in ember light standing in a row, the middle one raised on a plinth and filled with rising sparks while the other four stand dark and empty

The CARS Rule was withdrawn in February. In March the FTC wrote to 97 groups anyway.

Published Sep 5, 202612 min read

An asymmetric editorial illustration of structured data clarifying a dealership's inventory pages for an AI engine

Crawl, feeds, and the layer under everything else

Published Sep 4, 202612 min read